A reassuring purr. A soft nuzzle on the chin. Many cat owners would agree that their feline companions are a great source of comfort, especially when it’s needed most.
In recognition of the human-cat bond, Purina Cat Chow brand cat food has teamed up with Susan G. Komen for the Cure to help fight breast cancer.
The St. Louis-based cat food company recently donated $175,000 to Susan G. Komen for the Cure, a nonprofit organization that aims to eradicate breast cancer. Cat Chow donated an extra $50,000 — $1 for each person who took an online breast-awareness quiz — to the organization for a grand total of $225,000. Also, in honor of October as National Breast Cancer Awareness Month, Cat Chow will be available in a pink limited-edition bag.
Kerry Lyman, spokeswoman for Nestle Purina PetCare, said the company chose to become the first pet food brand to partner with Susan G. Komen for the Cure after hearing testimonials from women whose cats provided them support while undergoing cancer treatments.
Lyman said, “Komen is an organization working actively to find a cure for breast cancer, and it just seemed to be a good fit, a way to project our understanding that there is a link between cats and their owners’ health.”
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